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BROUSSARD


Design and Art Direction
Freelance Carnelian Design Club LLC.


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★ Team USA Olympic and Paralympic Games Paris 2024 Trials and Qualifications


The Olympic and Paralympic Trials are where athletes compete for their chance to qualify for Team USA on the world’s biggest stage. Spanning multiple sports and weeks of competition, the Trials are a major moment of anticipation and storytelling for fans, athletes, and partners alike. 

For the 2024 Trials, I managed a team of three designers to bring Team USA’s new refreshed brand to life. Using Wieden+Kennedy’s new guidelines, we developed a cohesive visual system and built out multiple templates to highlight qualified athletes, team rosters, and key storylines. This included creating “star” graphics for marquee athletes and designing assets with interchangeable color combinations—ensuring the look remained unified while staying dynamic and fresh throughout the Trials.

Here are some of our graphics from our social channels throughout the Olympic and Paralympic trials and qualifications!

Team USA Team: Katherine Cullen, Anthony Getz Jr. 
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Our first trials teaser piece, using our new imagery, our new wavey flag logo, and our new brand feel. 


The beginning of trials also included a lot of our sponsored packages, including our “Making Team USA” campaign presented by Xfinity. These sponsored graphics included previews of trials, “How to Watch” and “Who to Watch” graphics. The concept of the Making Team USA campaign is following athletes as they make the hardest Olympic and Paralympic team to make. The full campaign information can be found here.

Qualification for the Games happen in several different avenues. Events like Track and Field, Swimming, Diving and Gymnastics have specific Trials to qualify for the Games. Other sports will have certain times, points, or secondary competitions that will qualify athletes or teams for the Games. The following qulified graphics are a large array of templates each athlete and team will get once they qualify. Included are individual athlete qualified graphics, team qualified graphics, and roster drop graphics to 
highlight finalized teams once they were annouced. Each template has multiple color combinations to prevent staleness. 



These are the Official Roster announcement graphics, highlighting one athlete with the full roster of athletes. These would be posted consistently through the process, each announcement graphic including the Sport Specific Patterns for the first time. 



These are “Star” qualified athlete graphics prepared using studio photography in anticipation for Wrestling trials. 




For Wrestling trials, the first trial we were faced with, multiple individual athletes would qualify for each event. There were posted as carousels, with each athlete recieving their own athlete, and the carousel ending with a summary slide highlighting all athletes. 



Going into Swimming trials, we were able to revisit and build out pre made Star graphics for athletes who qualify for multiple Games, and have Studio photography

 
Example Swimming and Diving Trials qualification graphics for individual athletes, teams, and pairs. 


Through Swim trials, we also created graphics to highlight headline graphics and any World Records athletes achieved. 


In Track and Field trials, three athletes would qualify, but we only featured the top athlete photo in the graphics. 



For these Trials, we had much better imagry for the first time. This allowed us to make more personalized graphics for big name athletes. We also carried this same World Record template over as well. 



Through Trials, we would also have storytelling carousels for Star athletes, such as the Heptathlete Anna Hall. It is important for us to highlight these stories, as well as bringing awareness to sportgs and events that may be less well known.


For Men’s and Women’s Gymnastics Trials, we followed the same format as we did for Wrestling, where each athlete would have their own individual graphic in the qualfied carousel, finishing with a summary graphic with the Team Announcement.


We also had headline graphics to highlight athletes who had qualified for multiple Games. 


Through all Olympic and Paralympic Trials, athletes and their stories were highlighted for not only their accomplishments, but also celebrating who they are as people too. 
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