MCLAIN
BROUSSARD


Design and Art Direction
Freelance Carnelian Design Club LLC.


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Branding Study: Carnelian Design Club

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★ USOPC Hall of Fame Induction 2025

In 2024, Team USA brought back the Olympic & Paralympic Hall of Fame for the first time in five years, honoring athletes and contributors who defined greatness on the world stage. I was tasked with creating the logo and full visual identity for social, which became the cornerstone of the celebration’s look and feel. The branding we developed extended into every detail, from social campaigns to in-venue graphics, and ultimately shaped the entire experience.

This project also became a pivotal professional moment for me. After expressing my interest in creative direction to our Creative Director, Corey Nealon, he allowed me to shadow him throughout the process. I worked side by side with him to coordinate vendors, guide design approvals, and support both setup and execution. From the Broadmoor Hotel ceremony to the Mining Exchange afterparty, I had a hand in every touchpoint—credentials, signage, programs, décor, even details like pillows, florals, and candles. Seeing the event come to life with my branding at the core was not only a design accomplishment but also an invaluable learning experience in leadership and creative direction.

Team USA Design Team: Katherine Cullen, Marykate Vlcek
Event Creative Direction: Corey Nealon

#ArtDirection
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The initial Olympian Hall of Fame finalist carousel, which included individual graphics of all athletes. The “athlete stars,” as they became known, were paramount in the look and feel of the whole event.




The differentiate between the categories, Olympian, Paralympian, Olympic Team, Paralympic Team, Legend, Coach, and Special Contributor, we were able to use the same template but change the color combinations throughout. This is the Paralympic finalist carousel.



Finalist graphics for the Legend, Coach, and Special Contributor categories. 




This is the final carousel illustrating finalists for the athlete categories. This red, navy, and gold color combination would be the final branding that would carry through the event, the gold elevating the branding so fans knew we were near the end. 




The NGBs of each nominated athlete also recieved graphics highlighting the nominated, for their own use in posting and for voting awareness. This is a small selection of over 20 graphics sent out. 




Inductee graphics. Since we had been using the same photos through the process, as we got to the Inductee graphics we found new photos to keep everything feeling fresh. This carried through to the event, the athlete stars were all updated with new photos since the campaign was months long. 



After Inductees were announced, we had “Legacy Weeks” to bridge the gap between the announcement and the event. These posts highlighted the accomplishments of the Inductees. This carousel shows the timeline of Allyson Felix’s career (gaps in the graphics were filled with highlight videos in posting). See here for full post




Event photos highlighting branding, from both induction ceremony at the Broadmoor and the after party at the Mining Exchange. 



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