MCLAIN
BROUSSARD


Design and Art Direction
Freelance Carnelian Design Club LLC.


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Branding Study: Carnelian Design Club

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★ Mizzou Football Signing Day 2022


National Signing Day is one of the most significant events in college football, marking the official commitment of high school athletes to their chosen programs. The lead-up is a season-long buildup, with recruiting campaigns, social teasers, and coordinated outreach designed to celebrate signees and generate excitement among fans, athletes, and the broader community.

For the 2023 National Signing Day at Mizzou Football, I created a comprehensive graphics package for over 100 signees and potential signees, with each player receiving approximately 10 unique assets. This included three Instagram feed versions with coordinated color variations, Instagram Stories, a profile picture and Twitter banner for athlete’s personal use, and a video border coordinated with Head of Video Gordon Meier. I also designed assets for in-person and large-scale displays, including TV screens for the signing day hype party hosted by Head Coach Eli Drinkwitz, the South End Zone video board at Faurot Field to announce new signees to fans in Columbia, and electronic billboards in each athlete’s hometown, giving them a “larger-than-life” moment to share and celebrate. By integrating smart objects and multiple templates, these assets allowed for fast updates and consistent branding across every platform, creating a highly coordinated, visually striking campaign that highlighted each player while celebrating the full recruiting class.

Mizzou Team: Nathan Samel
Photography: McLain Broussard, Nathan Samel, Jaydyn Jenaya, Mikayla Schlosser, Mitchell Scaglione
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