MCLAIN
BROUSSARD


Design and Art Direction
Freelance Carnelian Design Club LLC.


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Branding Study: Carnelian Design Club

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★ Mizzou Football Tiger Script Logo



During my tenure as Interim Creative Director for Mizzou Football, I had the opportunity to design a new school logo: the Tiger Script. Inspired by vintage collegiate script logos, it was initially created as a helmet design and was quickly embraced by fans. Its success led to adoption across the entire athletics program. I developed a full branded rollout for the first week the helmet was worn, including social graphics, coordinating a uniform reveal photoshoot, and distributing assets across cross-channel platforms. What began as a Southeastern Conference football helmet design has since appeared on Nike apparel, uniforms for basketball, baseball, and cheerleading, and was even featured on Mizzou Cheerleading’s 2024 National Championship ring. The logo’s popularity has extended beyond the university, inspiring imitation and use by local Missouri high school teams.

Mizzou Team: Nathan Samel
Photography: Jaydyn Jenaya, Mitchell Scaglione
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