MCLAIN
BROUSSARD


Design and Art Direction
Freelance Carnelian Design Club LLC.


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Branding Study: Carnelian Design Club

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★ Mizzou Football 2022 Season


During the 2022 season, I served as the interim creative director and sole full-time graphic designer for Mizzou Football, overseeing all creative output across social media, recruiting campaigns, in-game visuals, and large-scale branding initiatives. A major highlight of my tenure was designing the “Tiger Script” logo, a new brand element featured on official helmets and embraced by fans and media, which became a cornerstone of Mizzou Athletics visual identity.

I directed a student creative team, managing design output, photography, content planning, and workflow, while coordinating closely with coaches, recruits, and marketing leadership to translate strategy into impactful creative concepts. I orchestrated and executed recruiting photoshoots, media day shoots, and in-game photography, while also designing print media, large-scale assets such as the equipment truck, indoor facility decorations, field designs, in stadium wall decorations, and in-venue video board visuals at Faurot Field.

Each game week was treated as its own branded campaign, from game 1 to the Gasparilla Bowl Game. I collaborated with Head Coach Eli Drinkwitz, Director of Football Operations Andy Lutz, and Head of Equipment Mike Kurowski to align on the uniform for the week, and used that as the base of each game week. I would also connect with Kurowski for apparel designs, and uniform needs for all photoshoots. I led the creation of all lead-up, pregame, and in-game assets, developed templates for efficiency, and worked with Gordon Meier, Head of Video, to execute uniform reveal videos and branded in game videos. For recruiting, I coordinated with Director of Recruiting Operations Olivia Ohlsen to brand official visits, produce season-long recruiting materials, and execute the full 2022 National Signing Day rollout.

I also collaborated with Mikayla Schlosser and Jaydyn Jenaya, Mizzou Athletics Photography Leads, for studio shoots, uniform reveals, and live in-game photography support. Beyond production, I built the team infrastructure by hiring three student interns and onboarding Patrick Perala, who is now the current Creative Director for Mizzou Football. Additional highlights include creating the 2023 season poster distributed across Missouri and leading cross-functional creative efforts that elevated the Mizzou Football brand across every platform and touchpoint.

Following is a collection of my favorite Mizzou football social graphics.

Mizzou Team: Nathan Samel, Kobe Brown, Clayton Mayfield
Photography: Jaydyn Jenaya, Mitchell Scaglione, Nathan Samel, McLain Broussard
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