★ Roth Industries: Prep Chef


Prep Chef is a line of ready-made, refrigerated meals from Roth Brands, offering a full range of meals, proteins, and breakfasts sold in grocery stores nationwide. I led the full branding and creative direction for the brand, including primary and secondary logo design, the creation of a brand mascot, and complete packaging design that met USDA approval. I also designed and built the Prep Chef website, featuring product pages, informational content, and personalized recipes that I designed, created, and photographed myself. From digital presence to packaging on store shelves, I crafted a cohesive, consumer-ready brand identity that brought Prep Chef’s vision to life.

Photography: Souders Studios
#ArtDirection
#Graphic Design
#Branding









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