★ Roth Industries: Bourbon Brothers
For Bourbon Brothers’ grocery store line, I led a full packaging rebrand inspired by the Barrel Room in their flagship Bourbon Brothers restaurant in Colorado Springs, CO. The project included an on-site visit to photograph assets and identify small design details to incorporate into the packaging, creating a cohesive connection between the restaurant experience and the retail products. The rebrand emphasized the smoky barbecue flavors of the Bourbon Brothers protein meals while translating the ambiance of the Barrel Room into a visually compelling, brand-consistent identity. The result was packaging that elevated the product on grocery store shelves while maintaining a strong link to the signature restaurant experience.
Photography: Souders Studios
#ArtDirection
#Graphic Design
#Branding
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