MCLAIN
BROUSSARD


Design and Art Direction
Freelance Carnelian Design Club LLC.


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Disclaimer

All graphic design work displayed on this site was created for the organizations, brands, or clients noted. These works remain the property of their respective owners and are shown here solely for portfolio and illustrative purposes.

All photography featured in this portfolio is credited to its original photographers unless otherwise stated. I do not claim ownership of any photos that were not personally taken by me.

This site is intended to showcase my design skills and creative contributions. No content may be reproduced, distributed, or used without permission from the rightful owners.



★ Roth Industries: Bourbon Brothers


For Bourbon Brothers’ grocery store line, I led a full packaging rebrand inspired by the Barrel Room in their flagship Bourbon Brothers restaurant in Colorado Springs, CO. The project included an on-site visit to photograph assets and identify small design details to incorporate into the packaging, creating a cohesive connection between the restaurant experience and the retail products. The rebrand emphasized the smoky barbecue flavors of the Bourbon Brothers protein meals while translating the ambiance of the Barrel Room into a visually compelling, brand-consistent identity. The result was packaging that elevated the product on grocery store shelves while maintaining a strong link to the signature restaurant experience.

Photography: Souders Studios
#ArtDirection
#Graphic Design
#Branding



The original Bourbon Brothers branding, the reference was more focused on the main restaurant.

Photos from the Bourbon Room visit for look and feel and assets.


Mood board for new branding, leaning into the dark wood and neon lights.


Using these assets, I created the new logo for the packaging. 

Many prototypes, quality control, seeing how the branding looked for the different types of packaging.


The final packaging! Leaning heavily into the dark branding, while still using the bright photography. The BB logo branded into the wood, an idea sparked from the barrels in the Bourbon Room. Lots of neon lettering for contrast and to match the new Bourbon Brothers logo.



The side panel of the packaging used the actual photo of the Bourbon Room barrels, and the branded imagry continued, with a sketch of the Bourbon Brothers restaurant on the back. 


The Bourbon Brothers branding in stores!

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