After creating over 150 graphics specifically for the Olympic and Paralympic Games, this page is still being updated. For the most up-to-date collection of my Team USA social content, please visit my Gondola profile (linked above). Thank you for your patience!
During my time at the USOPC, I was entrusted with leading the design team while my manager was on maternity leave. In this role, I spearheaded key projects, including:
1. Leading the digital ideation for the launch of Team USA’s brand refresh across social and digital platforms.
2. Developing branding and social packages for Team USA’s Olympic and Paralympic Trials.
3. Defining and executing Team USA’s social look and feel for the Olympic and Paralympic campaign, utilizing the refreshed branding to create templates for medal wins, headlines, quotes, and daily schedules. Additionally, I strategized how the brand would be elevated for real-time execution during the Games.
Thank you!